walmart
Monthly deals in the palm of your hand
Amidst all the mess that the pandemic brought, Walmart came to us with a technology and design challenge:
Create a piece that can randomly display products in an advertising ad. Not just that, they wanted direct integration between the ad and their purchasing system.
And we went further:
• Accessing Walmart’s data file to pull in store-level pricing for over 400 products each month;
• Showcasing multiple products (15 per carousel) for up to 5 categories;
• Showcasing the closest store location in the banner of the ad along with allowing consumers to tap to see the map and get directions to the store.
• Accessing Walmart’s data file to pull in store-level pricing for over 400 products each month;
• Showcasing multiple products (15 per carousel) for up to 5 categories;
• Showcasing the closest store location in the banner of the ad along with allowing consumers to tap to see the map and get directions to the store.
And the result was the first piece with integration of the purchase API directly from the Walmart database:
After all this process, the client let us know that the units which we built were "the most customized creative they've ever seen on a plan and they are so grateful for our partnership".
For Teads @ 2020