Pharmaton
"You at your best"
Sanofi came to us with the intention to create pieces for online distribution.
The challenge? To be innovative.
So we used the packshot we had available and generated (illustration + retouching) some more frames to be able to complete stop motion animations.
We recorded two models with a physiognomy similar to those of the figures illustrated in the pack, in chroma key, in our studio, doing different actions. Then, we removed the background and combined it with rotoscoping technique to finally convert them to curves and give them the appearance of color and white edges of the original figures.
Enjoy:
Produced in partnership with Playmakers Entertainment USA.
For Teads @ 2019