Jeep Compass
Surpassing benchmarks
With a focus on branding, Jeep sought to increase the visibility and awareness of its new Jeep Compass with a 30-second video made for TV.
Our strategy? Optimize the videos with insights and technology.
Combining Teads Creative Lab, Nielsen research and our creativity from Teads Studio.
The results:
• A significant increase in the recognition of the Jeep brand;
• 64% lift;
• Over 10 million impressions with 6 million video views;
• Almost 15,000 interactions and 61% video retention.
• A significant increase in the recognition of the Jeep brand;
• 64% lift;
• Over 10 million impressions with 6 million video views;
• Almost 15,000 interactions and 61% video retention.
Becoming the largest lift campaign in the automobile segment in Brazil and winning the Marketing Best Award of 2019.
For Teads @ 2018