AXE
A brand new start
We could only have a 6-second video.
And the challenge of creating the best user experience.
And the challenge of creating the best user experience.
So, we passed the total control over to the user.
We transformed the video into a Stop Motion Animation with 30 Frames and created a piece in which the actor interacts according to the page scroll, with a unique sense of participation.
The results were so surprising that not only was it exported from Brazil to the World, becoming a standard Teads format (and one of the most used types today), the inRead Flow, that we won the Marketing Best Award of 2019.
For Teads @ 2017