APPLE iPad Air
A NEW FORMAT FOR THE NEW iPad
Creative Director / Designer — Teads @ 2020
Apple was about to launch their brand new iPad Air and they needed the right creative partner to deliver the message they wanted.
The brief they provided was this video.
We laid on all of the technology and creativity available to us and came up with the final result.
And, in addition to the client's complete happiness, we created the first vertical format on Teads inventory 100% reacted to the user’s scroll.
Produced in partnership with MAL – Apple's creative agency.