Absolut
Taste Carnival as you have never
We created the perfect recipe for the launch of Absolut Extrakt in Brazil.
By implementing an AR experience and integrating WhatsApp and Rappi platforms, consumers could interact with the brand, learn how to prepare drinks, share recipes and have the bottle delivered.
First things first
AR for a fully integrated experience.
During Carnival in Brazil, users who were impacted by the ad could use a carnival mask filter, and did not have to download an app for it, which provided a fun and seamless experience.
And then...
Re-targeting to continue the conversation.
We re-targeted users that interacted with the AR with ads inviting them to try and share a recipe made with Absolut Extrakt via WhatsApp. The recipe included a link for purchasing the beverage via Rappi.
The results:
• 1.4 M+ users impacted;
• 1.5 of frequency;
• 2 x the average CTR;
• 88 % completion rate.
• 1.4 M+ users impacted;
• 1.5 of frequency;
• 2 x the average CTR;
• 88 % completion rate.
For Teads @ 2019